Based in Bishkek, Kyrgyzstan, AIDAI Designs is an artisan textile brand created in 2001 by award-winning fashion designer and annual World of Felt Festival co-founder, Aidai Asangulova. 

The daughter of a traditional yurt-maker and granddaughter of a well-known felt rug maker, Asangulova is carrying on their ancient felt-making traditions in a completely new way. While attending art school in Bishkek, she developed an intricate technique, fusing silk and wool to make unusual yurt decorations. After the collapse of the Soviet Union, inspired by her love of the colors and patterns in nature, Aidai formed Studio Bukon to develop her unique textiles and to support master artisans.

Today, Aidai and her fellow designer and sister, Aidai Asangulova, lead a team of female master artisans at Studio Bukon. The collective draws inspiration from the natural world, employing Asangulova’s stitchless hand-rolling technique to fuse soft silk and organic wool from high mountain pastures. Recognized as one of the premier Kyrgyz labels and a leader of Kyrgyzstan’s cultural revival, AIDAI scarves weave cultural traditions with sustainable innovations.